Cabinetry for Export: Earn Euros in Your Spare Time

By Bill Esler | 08/08/2012 12:50:00 PM

 

No one is exactly sure why U.S. cabinetry shops prefer framed cabinets over the approach the rest of the world takes, frameless cabinets.

But then, we're the only ones in the world measuring travel in miles and using half-inch lug nuts.

That is fine for domestic consumption - but especially these days we should be thinking of our prospects for growing sales abroad. The Made in America movement should be about more than insourcing manufacture of wood goods and other products for domestic production. 

Made in America should also focus on exporting. And to sell to cabinets abroad, frameless is the natural design.

When you look at Europe or Asia, their current advantage in wood based products comes from exporting to consumer countries all around the world. Even our neighbor, Canada, enjoys a healthy wood based export market.

cabinetry cabinets wood productsCanyon Creek defines frameless cabinet features for its Millennia line: hinges are secured to the inside of the cabinet and the doors overlay the cabinet box directly. Door and drawer fronts fit closely together and give a clean, uniform appearance. Because there is no frame overlapping the box, you have full access to the contents. Doors and drawer fronts fit closely together, with a 1/8" gap between. There is a 1/16" reveal on either side and 1/8" at the top and bottom of the cabinet. For the kitchen cabinet industry, this is an opportunity. Indeed, big players like Masco and Fortune Brands Home & Security have a hefty footprint in European markets.

Moving into frameless cabinets for domestic consumption also reflects the changing demographic and social trends so strongly evident at the KBIS Kitchen & Bath Industry Show. In a nutshell, the kitchen table or island is where we set up our computers and engage the world online - eating over or next to our keyboards. (At least in my house, that's the case.)

Domestically, frameless cabinet design lends itself to the more flexible, adaptable designs that consumers might want, or even prefer - if they know they are available. We bear a risk if we do not venture into fresh design approaches, and tell our customers about the option, Otherwise, someone else, including importers, might beat us there.

More on this next time

 

 

 

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ABOUT THE AUTHOR: Bill Esler

Bill Esler woodworkingnetwork Wood Lumber Custom Cabinets Bill Esler, Associate Publisher/ Editor in Chief, Woodworking Network Bill is responsible for editing Custom Woodworking Business and coordinating all content for Wood & Wood Products , CLOSETS , Woodworkingnetwork.com and Closetsdaily.com, along with related newsletters. Bill’s expertise includes using innovative print manufacturing techniques to grow audience engagement, using textured offset, digital printing, purls, QR codes; and lead-generating webcasts, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs

 


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