In This Issue

Magazine

Diversification Sets the Table at ProLam

Started in 1995, ProLam Products Inc. was initially a department within another business, manufacturing plastic laminate component products, casegoods and tabletops. However, the Indiana-based company has — and continues to — broaden its horizons by diversification and mass customization, while continuing to serve the OEM customers it always has.

Management

The High Price of Hearing

It becomes more critical every day that wood products companies be in tune with their competitive surroundings — ready to respond quickly with positive change in order to adjust to rapidly shifting market dynamics. But while we may think we have all the answers, the major factors that drive this unpredictable environment are best understood by our customers. For this reason, it is customer input that should provide us with the valuable information from which to form many of our strategic management decisions — our marketing and manufacturing strategies.

Wood Explorer

Basswood

Basswood: The Carvers' HookKnown by many as a “soft” hardwood, basswood has long been a favorite with woodcarvers and music instrument makers.