Diversification has helped The Maui Closet Co. grow its sales 12.2% in 2011. The company was featured in the 2012 WOOD 100.

The architectural woodwork and casework firm finds the art of obtaining and retaining skilled workers to run the machines and oversee projects is of vital importance to its success.

Product diversification and design flexibility, spurred by new technology and capabilities, helped spur sales for BriMar Wood Innovation.

Flooring manufacturer Oshkosh Designs marketing coordinator Jennifer Henke says the wood products firm continues to focus on diversifying, whether it be different uses for its current product or equipment.

Bernhard Woodwork combines project management skills, European craftsmanship with state-of-the-art manufacturing capabilities — and customers have embraced it, says Mark Bernhard, president.