Fenix nanotech surfaces among new arrivals at WMS 2017
Willis will show Fenix at WMS 2017 (in Booth 1526), a first-time appearance for the brand. A result of the Italian research of Arpa Industriale, Fenix Nanotech Material is an innovative material that heals scratches and was created for interior designs, suitable for both vertical and horizontal use.
 
The external surface of Fenix NTM involves the use of nanotechnology, and its decor is obtained through next generation resins developed thanks to Arpa Industriale's research. 
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1ST TIME EXHIBITOR

Thanks to the use of next generation thermoplastic resins, Fenix NTM's surface is extremely closed. The irregular surface topography results in a very low light reflectivity (a surface specular reflectance of 1.5 at 60°) and the soft-touch effect.

This innovative material lays out an altogether new road in the world of interior design: a smart, extremely matte, anti-fingerprint surface.
 
Because of its special surface features, Fenix NTM is the smart surface material suitable for different interior design applications: kitchen, hospitality, healthcare, bathroom, furniture (tables, bookshelves, partitions, chairs, etc.).
 
Willis is a North American distributor of World Class Building Materials which is focused on meeting the needs of today's evolving market trends. Our skills include customer service, innovative sales and marketing, distribution, sourcing and manufacturing. Key brands include 
 
Founded in 1967 by Ron Willis, the Willis Company successfully introduced DuPont Corian to the Canadian consumer. Ron Willis and Mike Hetherman became partners in 1992.
 
Willis is the exclusive marketing distributor of Dupont Corian and Zodiaq, Artisan sinks and faucets, Arpa High Pressure Laminate and Insinkerator waste disposal units in Ontario, Western Canada, Western Oregon, Washington and Alaska.
 
Willis markets and distributes world class building products to service Architect & Design firms, Kitchen & Bath Retailers, Home Builder Network, Big Box Retailers and our Fabrication Network.
 
In 2014, Willis acquired distribution rights of Arpa High Pressure Laminate, Artisan sinks & faucets and Insinkerator waste disposal units in the California market. On January 1, 2015, Willis will further expand their presence in the US market by gaining sole distribution rights to DuPont Corian and DuPont Zodiaq in Northern California and Northwestern Nevada. Willis employs over 50 professionals across Canada and the USA.
 
 
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About the author
Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.