Closets & Organized Storage Columnist Tim Coleman previews his Closets Conference keynote on developing a marketing program that works for your business.
This article has a prerequisite article, you can find here, but a quick summary:
Once you know who you NATURALLY are (your business) and what you NATURALLY do better than others (your products and services), you can figure out who NATURALLY wants to buy them at a premium.
Effective marketing doesn’t have to be expensive. In this episode, Will Sampson, editor of FDMC magazine and Woodworking Network, continues his interview with Christian Smedberg, marketing specialist for Weinig USA, about fundamental, low-cost, and no cost ways of marketing your business.
Woodworkers often say they rely on “word of mouth for sales,” but they could benefit from more sophisticated marketing, especially in these tumultuous times. Will Sampson, editor of FDMC magazine and Woodworking Network, interviews Christian Smedberg, marketing specialist for Weinig USA, about ways to measure and improve marketing for woodworking manufacturers.
It’s entirely possible for an entrepreneur to drive leads and sales through digital marketing if you’re willing to invest the time and energy to get your “digital act” together. Here’s 5 practical tips.