Every facet of your digital presence contributes to success. And there are also things you can do within your website and sales process to help get people to convert.

Designer Denise Butchko: "Here are some (SEO) starter steps and insights, both in a fun video format and with written highlights from this insightful session between myself, Christian Smedberg and Lane Taylor."

Closet designers have a tough time when it comes to education and training. Designer Denise Butchko has a few suggestions on available resources.

For just a quick minute, stop thinking about immediately getting leads (qualified or not) that take you right to an appointment and consider the way you add leads into the top of your sales funnel.

Trend watching is not only fun, it’s a key to business success, because good design is good business.

Learn how to create a closet and cabinetry showroom that sells and supports your brand July 18 during the AWFS Closets Symposium.

Incorporating video into your marketing strategy is becoming increasingly essential. Video is the future and if you are not doing it, you are falling behind, says Designer Denise Butchko, Butchko & Co. Research from Cisco Systems reveals that two-thirds of mobile data is video and pictures. Whether for education or entertainment, this is how people consume content, she notes.

You’ve been selling remodeling design projects to Baby Boomers for generations. Perhaps all 74.9 million of them. But there’s a bigger powerhouse that deserves your attention - Millennials.

Closet upgrades increase revenues and sales commissions. Here are a few tips on how to close the sale.