Wood products firms are doing whatever it takes to not only survive, but succeed. Facing a tough economy and low-cost imports, these 2012 WOOD 100 firms share their tips for success with you.

Whether it’s through social media and the internet, TV, print ads or word of mouth, these wood products companies have become experts at promoting the innovation, sustainability and/or diversity of their products.

Sweepstakes and social media are among the methods used by today’s wood products manufacturers to engage consumers and grow brand recognition.

Obtaining and retaining good employees is a key component in any successful business strategy. Also key are strategies for controlling material and labor costs, growing market share and product diversity.

More than machinery, it takes a dedicated and skilled staff to drive productivity at the required levels needed by woodworking facilities of all sizes. Today’s workers must be familiar with green and lean manufacturing and also have a mindset for quality control and project management.

Investments in technology are helping today’s woodworkers to be leaner, greener and expand their production capabilities, thereby spurring growth in their businesses. New opportunities await those companies that have the organization in place to accomplish this.

Cooking up new and creative ideas is what distinguishes these innovative wood products companies from their competitors.

Registration is open for Wood Tech Summit, a management level conference for North American woodworking professionals, Oct. 22-23, 2012, at the University of British Columbia’s Robson Square campus in downtown Vancouver

White oak offers an enduring presence in furniture and cabinetry. Sponsored by Northwest Hardwoods

Conversations at IWF lead me to believe something even more significant is taking place for those in the 3D laminating industry.