Houzz’ app has been updated with a new augmented reality (AR) feature, View in My Room 3D, that allows customers to preview over 300,000 furniture and décor products from the Houzz Shop before deciding to buy.

“A lot of people are having trouble overcoming how they imagine what something would look like in their space,” said Sally Huang, lead of visual technologies for Houzz. “As a result, you have companies coming in and creating AR tech demos. What Houzz believes is, in order for AR to be useful to a mass audience, it can’t just be a tech demo. It has to be something much more ubiquitous. It needs to be something that you can just pick up and will be right there when you’re actually doing the shopping. You shouldn’t have to go to an AR app to actually do visualization.”

The AR feature allows users to place an item anywhere in their home and scale it to size. to place desired items in their home and turn them around to any angle. The Houzz app, updated with this new feature for iOS, is now available to download on the Apple App Store℠.

[[{"type":"media","view_mode":"media_original","fid":"93823","attributes":{"alt":"","class":"media-image","typeof":"foaf:Image"}}]]

A user, browsing products in the Houzz App, will press the ‘View in My Room 3D’ button and the iPhone or iPad camera will launch. When the camera is held up to show the room, the desired product will appear in 3D on the screen.

The app works on iPhone and iPad and is available free through the App Store. They have plans to release a version for Android in the near future.

“Together with other features, our AR technology is just another way Houzz is innovating the shopping experience and helping people to design their home,” said Huang.