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Certification Built by Woodshops

By Bill Esler - Editor in Chief Posted: 09/02/2011 8:33AM

A new professional credentials program for custom cabinetmakers and woodworkers was formally unveiled at the AWFS Fair woodworking show in July. Developed by the Cabinet Makers Association after more than a year of development, this program is integrated to a formal learning cycle and testing system. Completion yields a three-letter acronym that certifies your competency as a cabinetmaker or as a woodworker, at either Certified or Master levels.


2011 WOOD 100: Readying for the Future

By Karen M. Koenig Posted: 09/01/2011 4:04PM

I am constantly amazed by the strength of the companies in the woodworking industry. More so than perhaps any other market, they have been hard hit by the economy — and they are doing whatever it takes to not only survive, but succeed.


2011 WOOD 100: Marketing Initiatives

Posted: 09/01/2011 3:59PM

The sky’s the limit for innovative woodworking firms when it comes to their development and implementation of marketing strategies to grow their businesses. Whether it’s by relying on social media and the internet for promotion and sales, creating or expanding product lines, or taking the uncommon position of selling machining and millwork capabilities to competitors, the companies in this year’s WOOD 100 have all demonstrated the initiative it takes to successfully market and make sales — and get the job done.


2011 WOOD 100: Go To Market

Posted: 09/01/2011 3:55PM

Successful strategists are those that use innovative ways to engage the consumer. New apps, touchscreens, mobile showrooms help these companies stand out from the competition.




2011 WOOD 100: Business Strategies A

Posted: 09/01/2011 3:50PM

The art of negotiation — whether it concerns product and/or material costing, labor issues or some other component — has become an all too important technique in doing business. But if done correctly, the successful strategy, like a jigsaw puzzle, will have all the pieces fitting into place.


2011 WOOD 100: Business Strategies B

Posted: 09/01/2011 3:46PM

The blueprint for a successful business requires managing costs and funding issues, obtaining and retaining skilled labor, customer service and of course, a little creativity.


2011 WOOD 100: Business Strategies C

Posted: 09/01/2011 3:42PM

Making a case for success: This involves networking, developing relationships and a willingness to diversify into new products or niche markets — while keeping a tight reign on costs.


2011 WOOD 100: Productivity Enhanced

Posted: 09/01/2011 3:37PM

Lean manufacturing: it takes more than machines to drive the productivity increases achievable at woodworking plants of all sizes. It takes a dedicated and skilled workforce, a mindset for quality and continuous improvement, and the willingness remove waste from throughout the manufacturing process.


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