UBC Management Skills Training

Posted: 03/14/2013 9:48PM

 

The Centre for Advanced Wood Processing will be offering the two online management skills training courses starting on April 1st, 2013. The Supply Chain Management and Sales and Marketing will run between April 1st to May 13th, 2013.

The Centre for Advanced Wood Processing is now offering a set of affordably-priced online courses to teach skills such as production planning, quality management, new product development, and equipment justification to workplace learners in the wood products industries. Each module requires about 5hrs of study per week for 6 weeks. The courses were designed specifically for the wood products industry and the content is based on case studies from the various sub-sectors. Our goal is to teach skills that can be immediately applied in the workforce related to production, purchasing, HR, QC, equipment evaluation and purchase, sales/marketing, and new product development. These are NOT academic courses, and the skills learned can be applied immediately in the workplace. Each course is led by a tutor with extensive industry experience. For more information on this course please click the following link: Management Skills Training Program

The following is list the learning objective for the courses:

Supply Chain Management

· Describe the various transportation options, benefits and drawbacks of different modes of transportation, and basic logistics management methods.

· Explain the importance of information collection, forecasting, mapping a supply chain, selecting supply chain partners for the short and long term, operational decision (day to day) and inventory control.

· Explain the need for multiple sources of supply

· Customize specifications for your own needs based on available supply

· Summarize the importance of Just-In-Time delivery e.g. reserving supply, negotiating for time and inventory control (e.g. increasing delivery)

Sales & Marketing

· Foster effective communication between salespeople and production personnel to create profitable trade offs

· Describe the importance of communication between sales and marketing, and the manufacturing process

· Be familiar with and use the basic ‘4 Ps’ concept of marketing (product, price, place (distribution) and promotion), and the total product concept

· Explain the importance of understanding your customer.

· Describe basic sales techniques, selling solutions, and how to integrate sales in manufacturing.

· Differentiate between sales and marketing

· Describe the key components of a marketing plan

· Explain mass versus niche markets, customization, and types of retail outlets

· Describe niche and customisation strategies that can be employed to achieve competitive advantage over low-cost imports

· Explain the importance of responding to customer needs and be familiar with negotiation skills

· Explain the key points relating to green marketing

More detailed information: WMC Management Skills Training

To register, please contact Jason Chiu at 604-822-0082 or jason.chiu@ubc.ca

 

 

 

 


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