Woodworking Industry News
Valspar launches industrial-application coating line for wood flooring market
By Bill Esler
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MINNEAPOLIS - Valspar Wood coatings has introduced a new family of coatings — Lifeshield  — aimed at industrial flooring manufacturers.

Known for its coatings for prefinished flooring, siding, moulding, kitchen cabinets, furniture, and other building products, Valspar says the Lifeshield line provides best-in-class durability, scuff and scratch resistance, and moisture protection, and also provides outstanding clarity and appearance. The system is designed with industrial operations in mind for flooring manufacturers.  

Valspar labs tested the latest Lifeshield flooring coatings line for durability. 

"When we talked to flooring manufacturers, they told us that they really wanted to see a clear connection between coating system technical attributes and what their end customers want in terms of performance," said Craig Lyerly, business segment /marketing manager for Valspar Wood coatings. Lyerly says the coating line underwent extensive testing and benchmarking before launch. 

A microsite for Valspar Lifeshield wood flooring was created, with a video that shows its attributes. Valpar's other coating lines are shown at Valsparwood.com 

 

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About the author
Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.

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