Kathy Ireland line expands into commercial furniture with BBF
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The Method line was displayed at NeoCon in Chicago. It represents the debut of Office by Kathy Ireland.

JAMESTOWN, N.Y. -- Bush Business Furniture has announced that Kathy Ireland Worldwide has expanded into the professional office with a pair of commercial furniture collections through a partnership with BBF.

The new Echo and Method lines were displayed at NeoCon in Chicago. They represented the debut of Office by Kathy Ireland. By extending its reach into BIFMA-grade products, the line strengthens a longstanding relationship with Bush Industries Inc., the manufacturer that operates multiple brands including BBF.

Since the partnership began in 2010, Kathy Ireland Office by Bush Furniture has topped $100 million in sales with a focus on products for the home. The new commercial designs bring fashionable looks and professional quality into today’s rapidly changing workplaces.

“Whether you’re a work from home parent, small business owner, entrepreneur or new business startup, we value your needs for fashion forward, reliable office furniture to fit your unique style and personality,” said Ireland. “We also respect your budget, the spaces in which you work and desire for durable, flexible solutions that promote growth and productivity.”

 

Featuring a contemporary design, Echo gives commercial office furniture an inviting residential look to reflect customers’ personal and professional styles. The collection includes desk and storage solutions finished in pure white to blend into a modern small business or remote workspace.

The other new introduction, the American-made Method collection combines metal and wood to celebrate mid-century modern style. Designed with an urban appeal meant for a start-up, loft or creative space, the desk and storage products come in cocoa oak and white finish options. Both collections also include ergonomic height adjustable standing desks. See http://www.bushfurniture.com/.

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Karl Forth

Karl D. Forth is online editor for CCI Media. He also writes news and feature stories in FDMC Magazine, in addition to newsletters and custom publishing projects. He is also involved in event organization, and compiles the annual FDM 300 list of industry leaders. He can be reached at [email protected].