TULSA, Okla. - RJD Green says it sold its first Silex Interiors franchise, a cabinetry and countertop business along the lines of Lumber Liquidators. The first location is in Tulsa, Oklahoma.
Planning to expand into major markets nationally, Silex Interiors franchises manufacturer, distribute, and installer of countertops, cabinets and related kitchen and bath products. In January, RJD Green announced the first commercial contracts awarded by its Silex Holdings division, four commercial contracts for natural stone countertops and related products, to be completed in the 2017 fiscal year. The contracts total over $400,000 in revenue. In September 2016, RJD Green signed a contract with homebuilder D.R. Horton for the Oklahoma City regional market for eighteen months, under which Silex will begin providing cabinets and installation of cabinets to Horton within the same market.
Silex Interiors offers installed cabinetry to residentials builder, commercial contractor, remodel contactor and retail customers. RJD Green, the parent corporation, plans to operate a minimum of four corporately owned locations, and to open 12 to 18 franchise locations nationally beginning in 2017. RJD Green says it fills a market niche between the Home Depot and local contractors.
Silex Interiors was formed in 2006 to fabricate and install hard surface countertops for kitchen and baths. Originally located in Tulsa, Oklahoma, Silex added an a location in Oklahoma City. Silex was purchased in 2013 by RJD Green, Inc. Since that time, the Company has implemented an extensive Quality Control Program, upgraded manufacturing to a fully automated shop enhancing quality and production capability, expanded its product offering to include custom cabinetry, fully integrated commercial and institutional projects, along with one-stop remodeling and upgraded design center services. Today, Silex Interiors can offer full services for kitchen and bath for all market sectors.
Silex Holdings Division of RJD Green Inc. says it will serve a segment of the $600 billion dollar construction industry sector, Silex Holdings Division looks to expand its market presence with the launch of their franchise segment. As a franchisor, the ability to expand will require far less capital and provide faster growth, increased profitability, and increased organizational leverage.
"This initial Silex franchise will be the franchise model in regards to facility and operations for other units that will be brought forward in full launch in 2017 and 2018," said Ron Brewer, CEO of RJD Green Inc. Brewer further stated; "We feel that all the components required for a unique franchising opportunity have been established, which allows a franchisee to acquire a real nuts and bolts industrial business opportunity that will require business management and sales capabilities only. From establishing the initial franchise, our focus will be to bring forward four to eight additional franchise locations in our first twelve months of franchising the Silex Interiors opportunity."
Clay Cooley at Silex Franchise Services said as a Master Franchisee, "We expect to generate over $1,000,000 in revenue in year one and over $2,000,000 in year two revenue. We have executed a management agreement with Silex Holdings for the operation of our first unit."