ORLANDO, FL - The Unfinished Furniture Association is now the Authentic Home Furnishings Association.
The UFA unveiled its new moniker last week during its annual Real Wood Furniture show at the Rosen Plaza in Orlando.
The UFA was founded in 1990 to represent manufacturers and retailers of unfinished furniture. Last year, following a survey of members, the group hired ThinkWay Strategies, a business advisory service, to help it develop a road map for the association.





Rich Christianson is Associate Publisher and Editor at Large of Woodworking Network. During his 25+ years covering the wood products industry, Rich has toured hundreds of manufacturing plants throughout North America, Europe and Asia. His reporting has covered everything from the state of the industry and impact of wood imports to technology and environmental issues. In his current capacity he is responsible for editing the daily Woodworking Network Update newsletter and coordinating events including the annual Cabinets & Closets Conference & Expo and Canada’s biennial Woodworking Machinery & Supply Expo.
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