LaJobi Furniture Parent Kid Brands Names Benaroya President, CEO

Posted by Karen Koenig | Posted: 03/15/2013 12:20PM


EAST RUTHERFORD, NJ - Kid Brands Inc. has appointed Raphael Benaroya to president and CEO, effective immediately. In announcing the decision March 15, the company said Benaroya will continue to serve as chairman of the board until his successor is appointed.

Kid Brands is the parent company of LaJobi Inc., Kids Line LLC, Sassy Inc. and CoCaLo Inc. Collectively, the wholly-owned subsidiaries offer branded infant and juvenile products.

Benaroya served as  executive chairman of the board since Sept. 12, 2011, and has been a member of the board since 1993. In the past two years, Benaroya noted Kid Brands has worked actively to trim expenses while improving the quality of its products. "Further, we recently completed a refinancing intended to strengthen the company's financial position. We have rationalized our collection of brands and product lines, shifting our focus toward our own and meaningful licensed brands, and eliminated non-core, unprofitable product lines," he said in a statement.

Benaroya added, "We are now focused even more intently on product development and strengthening our sales organization. We have begun developing innovative new products and are working to increase our penetration across distribution channels that we believe present the greatest opportunity, spanning web, mass merchants and specialty. We will also continue to examine and improve our global sourcing, with several initiatives underway in the area of logistics.

"Overall, our team remains confident in the long-term prospects for Kid Brands, despite challenges in the marketplace. I am looking forward to meeting the challenge of leading our efforts in a more permanent role, as the Company continues to build a solid platform for future growth."


About the Author

Karen M. Koenig

Karen M. Koenig has more than 25 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As Editor-in-Chief of Woodworking Network magazine (formerly Wood & Wood Products), Karen’s primary responsibilities include spearheading the writing, editing and coordinating of the editorial content of the publication, along with the Red Book resource guide and the Red Book online source and supply directory ( She is also a frequent contributor to other Woodworking Network online and print media. She can be reached at or Google+.

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