CustomMade Says Google Ventures, First Round Capital Invested

CAMBRIDGE, MA - CustomMade, the Cambridge, MA-based online market for custom woodworkers and other custom craft professionals, says Google Ventures and First Round Capital were among lead investors in a September round of financing.

CustomMade co-founders Mike Salguero and Seth Rosen sporting some custom made shirts. The company made the announcement on its blog, reporting that when CustomMade co-founders Mike Salguero and Seth Rosen filed with the U.S. Securities and Exchange Commission (SEC) that CustomMade had raised $2 million of an expected $2.1 million in its first institutional funding round, only the co-founders were named as investors. The filing was made with the SEC Sept. 27, 2011.

On its site, CustomMade listed other financial backers, including lead investors Google Ventures and First Round Capital.  Other investors include  Founder Collective, Launch Capital, NextView Ventures, Andrew McCollum (a former co-founder of Facebook) and David Tisch of TechStars.

CustomMade, which exhibited at AWFS Fair 2011 woodworking show, said this summer it would restructure its online business model to move from an annual fee to a percent of transactions, similar the the format used by Ebay and other third-party online retailers.