Chrysler Cabinetry Launches at 2013 Chicago Auto Show

Posted by Bill Esler | Posted: 01/29/2013 10:49PM

 

click image to zoomChrysler Cabinetry Launches at 2013 Chicago Auto Show   AUBURN HILLS, MI - A line of custom cabinetry will be launched by automaker Chrysler Group LLC at the Chicago Auto Show, February 9-18 in Chicago.

"We will be making the cabinet unit with custom graphics shown at Detroit and Chicago available for sale prior to start of the Chicago auto show," says Chrysler spokesperson Pat Caporoli. "We are still flushing out pricing, but it will be made available through our wearmopar.com website."

The cabinets feature splashy graphics with the Mopar logo, and inset work areas.

Chrysler will also build a 1,015 sq.ft. garage to house its automobile customization products, with  300  Mopar parts and accessories.  (The name mopar is a contration of Motor and Parts and stands for Chrysler Group's service, parts and customer-care brand) parts and accessories.

Housing a 2013 Dodge SRT Viper, the garage will also display a full line of Mopar custom, commercial-grade cabinetry and toolboxes. Dodge Darts and Fiat 50s will be parked nearby. 

"In Chicago, we want to give show-goers an idea of how they can personalize and accessorize some of our new vehicles and furnish their garage in full Mopar style," said Pietro Gorlier,  CEO of Mopar, Chrysler Group's service, parts and customer-care brand.

click image to zoomChrysler Cabinetry Launches at 2013 Chicago Auto ShowMopar garage cabinets from Chrysler were shown at the 2013 Detroi Auto Show and will be on display at the February 9-18, 2013 Chicago Auto Show. Pricing is yet to be set.

 

About the Author

Bill Esler woodworkingnetwork.com

Bill Esler

Bill Esler, Associate Publisher/ Editor in Chief, Woodworking Network Bill is responsible for editing Custom Woodworking Business and coordinating content for Wood Products , CLOSETS , WoodworkingNetwork.com, and related newsletters. Bill’s expertise includes using innovative print manufacturing techniques to grow audience engagement, digital printing, purls, QR codes; and lead-generating webcasts, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs. He can be reached at besler@woodworkingnetwork.com or follow him on Google+.

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