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STODDARD, NH - Carlisle Wide Plank Floors says it will quadruple its retail outlets in the fast-growing China market. The expansion calls for Carlisle to add six showrooms for a total eight by year-end. It currently has wood flooring showrooms in Wuxi and Nantong.
The new wood flooring showrooms will be located in high-end consumer markets throughout China including Liuzhou, Kunming, Wulumuqi, Chong Qing, Nanjing and Shenzhen.
Carlisle, which sells textured and rough-hewn flooring planks, measuring 5" to 22" inches wide, sees itself as a luxury goods retailer, a segment expectd to grow 18 percent annually in China, reaching $27billion by 2015. China is epected to surpass Japan as the second largest market for luxury goods.
“Our expansion allows us to increase our presence through strategic partnerships and cater to new consumers who desire luxury solid wood flooring products,” said Michael Stanek, Carlisle Wide Plank Floors CEO.
Based in Stoddard, NH, Carlisle Wide Plank Floors offers floors in pine, hardwood, reclaimed wood, engineered wood, prefinished flooring and hand-made surfaces.
Bill Esler, Associate Publisher/ Editor in Chief, Woodworking Network Bill is responsible for editing Custom Woodworking Business and coordinating all content for Wood & Wood Products , CLOSETS , Woodworkingnetwork.com and Closetsdaily.com, along with related newsletters. Bill’s expertise includes using innovative print manufacturing techniques to grow audience engagement, using textured offset, digital printing, purls, QR codes; and lead-generating webcasts, custom websites, and custom digital and print content.
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