General Casework Launches Kabi Cabinetry Line

By Bill Esler | Posted: 08/03/2013 10:46PM


click image to cabinetry General CaseworkCurt Tomlinson from and kitchen designer Diane White of Studio 3 point out the finishes of the kabi cabinets and other features of this light-filled contemporary kitchen during a cooking event. The upper cabinets are durable acrylic (available in 16 colors) and the island is a grained oak man-made veneer. DENVER, CO - General Casework has launched Kabi, a frameless European style cabinetry line with contemporary hardware, upward-opening flap doors and glossy laminate surfaces.

A new marketing strategy supports the Kabinet launch, with social media promotion and and new website. General Casework president Steve Johnson converted an office area into a showroom and design center. Kitchens and bath cabinetry designs are developed by Kabi personnel, then manufactured by General Casework, with orders delivered in three weeks.

Kabi will also handle installation. Like its parent and manufacturer General Casework, Kabi sells through designers, and directly to construction companies and builders. At the colorful website, do-it-yourselfers who visit are directed to professional designers.

The move reflects an accelerating pace of adoption of frameless cabinets among U.S. designers, and a shift in marketing communications  - direct to designers and consumers of new cabinet and vanity product offerings. General Casework has been featured in Custom Woodworking Business magazine.


About the Author

Bill Esler, Woodworking Network, WMS

Bill Esler

Bill Esler, Editorial Director, Woodworking Network Bill is responsible for overall content at Woodworking Network magazine, and related newsletters. Bill also manages event programs for Woodworking Network Live conferences at the Woodworking Machinery & Supplies Expo in Toronto and Cabinets & Closets Expo. He developing audience engagement programs using custom digital printing, live lead-generating events, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs. He can be reached at or follow him on Google+.

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