Case Studies


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Cabinet & Closets Awards Can Boost Marketing Program

Posted: 09/21/2012 1:58PM

Leveraging an award takes investment, but the return can be worth it. After Susan Thompson won a 2012 Top Shelf Award, she hired an agency, built a site and is taking her show on the road.


Cabinets Go Full Circle

By Michaelle Bradford Posted: 09/21/2012 10:20AM

Closettec NJ owners started out as kitchen cabinet makers. They've used that experience to diversify their product lines and increase company growth.


Social Media Drives Coastal Custom Closet Sales

By Bill Esler Posted: 09/20/2012 4:01PM

Coastal Custom Closets Owner Charley Bell actively prospects clients through social media and a professional PR campaign.


Transforming Closet Storage Vision to Design

By Josh Krol Posted: 09/20/2012 11:05AM

Joni Rae Russell, a marketing communications specialist became her own client as she launched a major renovation of her cluttered closet with a sleek modern aesthetic and horizontal function in mind.




Pulte Uses Garage Upgrades To Sell Homes

By Bill Esler Posted: 08/16/2012 10:22PM

Homebuilder Pulte has begun offering premium garage interior storage system upgrades as part of a sales promotion for homes in its developments in Illinois, Indianapolis, Seattle, Southern California and St. Louis.


Kardashian Closets Redux: 212 Tops, 85 Shoes

By Mark Vruno Posted: 07/27/2012 11:41AM

HGTV’s popular “Million Dollar Closets” series profiled the K girls: Kylie and Kendall Jenner and their mom, Kris Jenner, regulars on the Kardashian show.


Cabinet Shops Aim at Closets Business

Posted: 07/09/2012 8:28PM

Closets shops could face a new category of competition with the launch of YouBuild. Home Depot and Columbia Forest Products are part of a supply chain for this online order system aimed at getting cabinetmakers into closet making. A slideshow shows designs.


Custom Casegoods to Garage Cabinetry for Greenberg Casework

By Bill Esler Posted: 06/22/2012 1:41PM

Greenberg Casework Company decided to move into residential work in a specific segment: the fast-growing garage cabinetry organization market.


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