Case Studies


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WoodTrac Closet System Launched by Sauder

By Bill Esler Posted: 10/09/2012 10:16AM

WoodTrac closet system launch features wood-based closet components with custom look, based on design with a WoodTrac closet configurator.


Elkay Cabinet Wins Buyers Group Award

Posted by Bill Esler | Posted: 10/07/2012 2:42PM

Elkay Cabinet Group won the Bath & Kitchen Buying Group 2012 Vendor of the Year award presented in Chicago last month.


Royal Custom Cabinets & Closets Adds Remodeling Info Online

Posted by Bill Esler | Posted: 10/06/2012 9:50PM

Royal Custom Cabinets & Closets, specializing in built in closets, closet organizers, modern cabinets, entertainment units, Murphy beds, walk in closets and wall units, adds more remodeling information.


Cabinet & Closets Awards Can Boost Marketing Program

Posted: 09/21/2012 1:58PM

Leveraging an award takes investment, but the return can be worth it. After Susan Thompson won a 2012 Top Shelf Award, she hired an agency, built a site and is taking her show on the road.




Cabinets Go Full Circle

By Michaelle Bradford Posted: 09/21/2012 10:20AM

Closettec NJ owners started out as kitchen cabinet makers. They've used that experience to diversify their product lines and increase company growth.


Social Media Drives Coastal Custom Closet Sales

By Bill Esler Posted: 09/20/2012 4:01PM

Coastal Custom Closets Owner Charley Bell actively prospects clients through social media and a professional PR campaign.


Transforming Closet Storage Vision to Design

By Josh Krol Posted: 09/20/2012 11:05AM

Joni Rae Russell, a marketing communications specialist became her own client as she launched a major renovation of her cluttered closet with a sleek modern aesthetic and horizontal function in mind.


Pulte Uses Garage Upgrades To Sell Homes

By Bill Esler Posted: 08/16/2012 10:22PM

Homebuilder Pulte has begun offering premium garage interior storage system upgrades as part of a sales promotion for homes in its developments in Illinois, Indianapolis, Seattle, Southern California and St. Louis.


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