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Cheetos launches Lounge Paw chair, jumping into faux luxury design
By Bill Esler
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Tongue firmly in cheek, the creator of those bright orange cheese flavored snacks has entered the faux luxury design field, even launching upholstered furniture that has already sold out.

Under the supposed guidance of Chester Cheetah, the Cheetos snack food line's "design guru," the Pepsico brand launched the effort with a holiday catalog and online store - all part of the marketing gimmick. Prices for goods range up to $20,000 for a jeweled necklace. The chair shaped like a big leopard paw goes for $99.

You can look at the goods and even order at the link below. Here's the company spin:
 
Each year, holiday catalogs and gift gurus share their most unique and coveted gift items of the year. Cheetos is joining this illustrious group with the release of a legendary holiday book showcasing an assortment of this season’s must-have gifts. Each item is inspired by the Cheetos essence of exceptionally spectacular fun and puts the true meaning of opulence into the holidays. 
 
“Chester Cheetah’s exquisite ‘paw-manship’ is on display throughout the seriously stylish, seriously for sale, collection that will wow your friends and family with gifts they didn’t even realize they have to have - until now.” said Jeannie Cho, vice president of marketing, Frito-Lay.
 
These exclusive limited-edition gifts include:

  • Eye of the Cheetah from the Chestora Jewelry Collection – The dazzling Eye of the Cheetah 18k yellow gold ring boasts a magnificent 4.7 carat orange sapphire, and these one-of-a-kind pieces are adorned in more than 190 black and white diamonds. $20,000.00

  • Colour de Cheetos Bronzer – This luxurious bronzing crème provides seamless coverage and vibrant Cheetos glow for those who want to achieve a basked-in-Cheetos look year-round. $11.99

  • Chester Cheetah’s Cheesy Cuffs – Using an exact clay mold of Chester Cheetah’s paw and shrunk to scale, these sterling silver cufflinks are the perfect blend of a functional and ornamental finishing touch for your bespoke attire. $69.00

  • Cheeteau Perfume – Crafted from hand-extracted cheese oils, this ravishing scent embodies the irrepressible aroma of Cheetos and lures the most remarkable admirers. Following its wildly successful limited-time launch in April 2014, Cheeteau is back for those clamoring to get their paws on the one-of-a-kind fragrance. $18.99

  • Flamin’ Hot Pants – This season’s must-have-on-my-body holiday gift. These premium-quality spandex leggings are perfect for any kind of body type, in any kind of scenario. $59.99

  • Flamin’ Hot Pants - This season’s must-have-on-my-body holiday gift. These premium-quality spandex leggings are perfect for any kind of body type, in any kind of scenario. $59.99

 To wow your family and friends this holiday season with a gift like no other, visit www.CheetosStore.com to shop the full collection of unique items – which come in a range of adult sizes, and will be available beginning today for purchase while supplies last throughout the holiday season.
 

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About the author
Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.

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