Oshkosh Design's Flooring Marketing Earns WOOD 100 Honors

By Karen Koenig | Posted: 09/15/2012 2:00PM

 

WOOD 100 Oshkosh DesignsOshkosh Designs    

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Oshkosh Designs, Winneconne, WI - A flooring manufacturer's marketing efforts touting its product diversification and innovation have set this flooring manufacturer apart from its competitors. Oshkosh Designs use a variety of materials to manufacture parquet designs, inlays, medallions and borders for use in residential and commercial flooring, stair risers, treads, chair rails, ceilings and backsplashes.

Not content to rest on its laurels, Marketing Coordinator Jennifer Henke says the company “continues to focus on ways to diversify, whether it be different uses for our current product or different uses for our equipment.” For example, she says, the recent purchase of a double-end tenoner helped the company to diversify into strip flooring. Other machinery in use at the company includes saws, moulders and lasers for etching and cutting the intricate wood parts.

In addition to its standard line of product offerings, Oshkosh Designs can also custom size, shape or change materials to coordinate with customers’ decor. At the 65,000-square-foot central Wisconsin facility the company has the capability to manufacture a variety of media, including domestic and exotic hardwoods, natural stone, metal and glass.

Seeing is believing, and on its website Oshkosh Designs offers plant tours by appointment. Products are sold through a nationwide network of preferred retailers.

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About the Author

Karen M. Koenig

Karen M. Koenig has more than 25 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As Editor-in-Chief of Woodworking Network magazine (formerly Wood & Wood Products), Karen’s primary responsibilities include spearheading the writing, editing and coordinating of the editorial content of the publication, along with the Red Book resource guide and the Red Book online source and supply directory (RedBookOnline.com). She is also a frequent contributor to other Woodworking Network online and print media. She can be reached at kkoenig@woodworkingnetwork.com or Google+.

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