AJ Studio Design Woodwork Wins Sales Lift from Catalogers

By Bill Esler | Posted: 11/24/2013 6:34PM

 

click image to zoom COLUMBUS, OH - Custom woodworking shop AJ Studio Design is seeing catalogers promote its custom cutting boards and kitchenware, coasters, stationery boxes - opening the door for a 2013 Black Friday sales bump.

Anthony Stineburg, a professional airline pilot, founded AJ Studio Design in 2012, selling though a custom built online store, while outfitting the operation with enough capacity to fulfill larger volumes of orders from third-party vendors. The shop is outfitted with about $75,000 in equipment, including planer, tablesaw, Jet drill press and Laguna CNC.

Stineburg's partner Michael McGuillicuddy at first focused on marketing, raising AJ Studio Design visibility among specialty retailers and catalogers like

This summer AJ Studio Design was nominated for Martha Stewart's American Made second annual competition. Though the entry did not win, the competition further raised the woodworking shop's profile for online sales.

Retail items are crafted in maple, cherry and walnut, with pieces featuring a walnut stripe and routed logos. Stineburg and McGuillicuddy  frequently work with the end grain of the wood, with lumber sourced from Wood Werks Supply in Gahanna, OH, according got a Columbus Business Journal report.The shop as configured can handle about 700 pieces per month - 10 times its current volume.

A local television news feature shows the woodshop in operation, with wood moving from saw to planer and clamping. 

Custom commercial and furniture work. which is about half the volume, includes projects like a reclaimed hickory countertop produced for Sassafras Bakery in Worthington, OH. AJ Studio Design documents its work on Facebook, and shares its portfolio at Pinterest and Instagram. 

 

About the Author

Bill Esler, Woodworking Network, WMS

Bill Esler

Bill Esler, Editorial Director, Woodworking Network Bill is responsible for overall content at WoodworkingNetwork.com Woodworking Network magazine, and related newsletters. Bill also manages event programs for Woodworking Network Live conferences at the Woodworking Machinery & Supplies Expo in Toronto and Cabinets & Closets Expo. He developing audience engagement programs using custom digital printing, live lead-generating events, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs. He can be reached at besler@woodworkingnetwork.com or follow him on Google+.

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