LAS VEGAS — Yorktowne Cabinetry semi-custom newest kitchen cabinetry lines are offered in 47 different door styles, with hundreds of built-in storage solutions. The two new collections include “Iconic” and “Classic”.
The Iconic Series offers 86 finish choices and seven wood species, designed so each homeowner can customize according to specific space, décor, and lifestyle. The Classic Series celebrates American craftsmanship with 49 finish options, six wood species.
Extremely flexible manufacturing capabilities and tight integration to its dealers, including strong support for dealer social media marketing, allow Yorktowne to inspire end consumers. Online presentations emphasize its dealers' designers around the country, says Joy Schmelzer, senior digital marketing communications manager.
One major finishing trend: washed coloration of oak. "It let's the beauty of the grain show through, but gets away from the golden oak finish that people have tired of," says Schmelzer. Customized drawer and cabinet interior storage systems make the most of the storage space.