KBIS 2014: Merillat Cabinetry's 5-Day Build-to-Order Strategy

Posted by Bill Esler | Posted: 01/10/2014 1:54PM


  Merillat Cabinetry says its return to the Kitchen and Bath Industry Show, KBIS 2014, will feature its ability to quickly supply customers with their orders.

“Our ability to ship built-to-order cabinets in as little as five days from receiving the order is a big deal,” says Jonathan Klinger, VP Marketing.

Merillat, a unit of Masco, will bring six new door style offerings and seven new color options and combinations for its  Merillat Classic product line to KBIS, running Feb. 4-6 in Las Vegas - co-located with the International Builders Show.

Debuting will be the Bayville door style with a “pillow-like” edge; a new Dusk color – a deep, dramatic finish; and Kona on Oak, a darker finish reflecting resurging interest in Oak.

 More about Masco: 
Delta Forecasts Kitchen Design Trends
Masco Names Allman CEO
Masco Sells Tvilum Furniture Subsidiary

A number of new storage products and design solutions will also be previewed during KBIS, as well as items from the Merillat Classic cornerstone line, and Merillat Masterpiece, its premier line.

“Business is strong, we have a lot of momentum on our side," says Rick Roetken, President, Masco Cabinetry. "We’re ready to show the world what we’ve been up to. We’ve spent the last two years listening, working, and building. This is a long-awaited public unveiling of those efforts.


About the Author

Bill Esler, Woodworking Network, WMS

Bill Esler

Bill Esler, Editorial Director, Woodworking Network Bill is responsible for overall content at WoodworkingNetwork.com Woodworking Network magazine, and related newsletters. Bill also manages event programs for Woodworking Network Live conferences at the Woodworking Machinery & Supplies Expo in Toronto and Cabinets & Closets Expo. He developing audience engagement programs using custom digital printing, live lead-generating events, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs. He can be reached at besler@woodworkingnetwork.com or follow him on Google+.

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January, 21, 2014 at 06:28 AM

Anyone else seeing the Decorative Specialties add overlaying the slideshows?


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