Tailored Living's innovative approach to whole-home organization
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Home storage and organization firm Tailored Living, headquartered in Southern California, is making strides to become one of the top remodeling franchises in the country. Coming in at 327 on Entrepreneur Magazine’s Franchise 500 list, the company plans to expand on the growth it has achieved over the past several years.
 
Looking to not only increase its franchisee base overall and to continue to support expanding regions in North America through its network of vendor alliances, Tailored Living, a brand of Home Franchise Concepts (HFC), also wants to be at the forefront of the latest product design trends and technological advances.
 
“As we scale the business and bring more franchisees into the system, enhancing our product offerings with the latest innovations is key to continued growth,” says Shirin Behzadi, CEO of Home Franchise Concepts and Tailored Living. “We work closely with our manufacturing partners and franchisees to develop a catalog of innovative new products and whole home organization solutions.”
The company is working with new vendors to provide exclusive lighting products and packages, and it plans to integrate more of those lighting options into its proprietary 3D design software, D’Vinci.
 
 
“D’Vinci is a robust tool that brings the organization solution to life,” adds Dave Angers, VP of Franchise Operations for Tailored Living. “D’Vinci allows our franchisees to consult with the customer in the comfort of their own home, gather all the information needed to design an organizational solution and bring it to life in the homeowner’s space. Additionally, with our proprietary software, the franchisee can easily add colors, finishes and accessories, such as integrated lighting, a closet hamper or tie rack.  D’Vinci gives our customers peace of mind in that they know exactly what they will get.”

Beyond residential

With Tailored Living’s whole home approach with an equal focus on home and garage organization as well as garage flooring, the company is also looking at ways to allow franchisees to explore additional opportunities beyond residential. 
 
 
“We are seeing growth as well in commercial opportunities,” Behzadi says. “Our franchisees have the ability and expertise to provide commercial organizational solutions for retail establishments, restaurant chains, small medical facilities and schools and government buildings. This allows our franchisees to go deeper in their territory and sell beyond the residential component.”
 
Earlier this year Tailored Living products were launched on the web site of BB Commercial Solutions (BBCS), another brand of HFC. The new product lineup offers full-service, business-to-business solutions across a variety of industries to which Tailored Living franchises now have access.
 
Although commercial work is not new to the franchise, “We’ve turned our focus on commercial opportunities this year because we’ve realized the growth opportunity,” Angers explains. “And Tailored Living will support those efforts with more training specifically for the commercial market.”
 
Visit tailoredliving.com to learn more.
 
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About the author
Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Woodworking Network editor. She has more than 20 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing, and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.