Strategic Showrooms – Sarah Reep, Director of Designer Relationships & Education at Masco Cabinetry teams with Denise Butchko, Closet Designer and Content Marketing Strategist, Butchko & Co., to share insights and action items for creating a showroom that sells and supports your brand. The showroom is now the second stop when consumers begin their "Buyer’s Journey;” the Internet is the first. You’ll gain insights on how to reset your showroom for today's buyer and manage your digital image so your "website showroom" reinforces what buyers find when they enter your "brick and mortar showroom."
11 a.m.-11:15 a.m. Break
11:15 a.m.-12 p.m. Jonathan Zublena, WoodTrac Closets by Sauder
Sauder Woodworking’s ClosetTrac – Director of sales and marketing, Jonathan Zublena will detail the develop process that lead to the launch of WoodTrac Closets by Sauder, providing diversification for a venerable ready-to-assemble wood products manufacturer.
12-1:15 p.m. Lunch
1:15-2 p.m. Sheri Mercadante, Marketing Director at German Design Center
European Design Trends in Closets - Sheri Mercadante, Marketing Director at German Design Center, will present trends in European closet, including Germany’s Hulsta, whose Multi-Forma is adaptable to lofts, rehabs, and new construction, and offered in wood and lacquered finishes.
2-2:45 p.m. Mike Carson, Carson Closets and Eric Marshall, Modern Closets & Garage and DEA Kitchen Remodeling
Outsource or insource? – Since closet components use uniform dimensions, which is best? Mike Carson, Carson Closets and Eric Marshall, Modern Closets & Garage and in DEA Kitchen Remodeling will share their vast industry experience on the ins and outs of manufacturing versus outsourcing.
2:45 p.m. -3 p.m. Break
3-3:45 p.m. Troy Greenberg, RedLine Garage Gear and Eric Marshall, Modern Closets & Garage and DEA Kitchen Remodeling
Garage Renovation – What’s driving the fastest growing segment in the home org business? Troy Greenberg, RedLine Garage Gear and Eric Marshall, Moddern Closets & Garage and DEA Kitchen Remodeling will share best practices and tips on how to capture the fast-growing garage market.
3:45-4:30 p.m. Trends in Panel & Components – Lisa Adams, Michele Weitzel, Northern Contours and Jesse Collins, Rehau
Trends in Panel & Components –A panel of AWFS Fair home organization exhibitors will look at trends in textures, colors, and components, moderated by industry rock star Lisa Adams, LA Closet Design, launched in 2007 to revolutionize the concept of closets. Since then, a roster of celebrities, designers, architects and homeowners of all stripes have engaged Lisa’s services to create customized, often high tech and environmentally friendly wardrobe spaces that their living experience and add style and flair to one of the most important spaces in a house.
4:30-5 p.m. General Q & A session