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2012 WOOD 100 Strategies for Success: Marketing Initiatives

By Karen Koenig | Updated: 09/07/2012 11:45:00 AM
Whether it’s through social media and the internet, TV, print ads or word of mouth, these wood products companies have become experts at promoting the innovation, sustainability and/or diversity of their products.
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2012 WOOD 100 Strategies for Success: Go-to-Market Strategies

By Karen Koenig | Updated: 09/07/2012 11:30:00 AM
Sweepstakes and social media are among the methods used by today’s wood products manufacturers to engage consumers and grow brand recognition.
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2012 WOOD 100 Strategies for Success: Business Strategies

By Karen Koenig | Updated: 09/07/2012 11:14:00 AM
Obtaining and retaining good employees is a key component in any successful business strategy. Also key are strategies for controlling material and labor costs, growing market share and product diversity.
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2012 WOOD 100 Strategies for Success: Productivity Enhancements

By Karen Koenig | Updated: 09/07/2012 10:59:00 AM
More than machinery, it takes a dedicated and skilled staff to drive productivity at the required levels needed by woodworking facilities of all sizes. Today’s workers must be familiar with green and lean manufacturing and also have a mindset for quality control and project management.
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2012 WOOD 100 Strategies for Success: Technology Integration

By Karen Koenig | Updated: 09/06/2012 3:29:00 PM
Investments in technology are helping today’s woodworkers to be leaner, greener and expand their production capabilities, thereby spurring growth in their businesses. New opportunities await those companies that have the organization in place to accomplish this.
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2012 WOOD 100 Strategies for Success: Product Innovations

By Karen Koenig | Updated: 09/06/2012 2:55:00 PM
Cooking up new and creative ideas is what distinguishes these innovative wood products companies from their competitors.
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2012 WOOD 100 Strategies for Success: Customer Service

By Karen Koenig | Updated: 09/06/2012 2:22:00 PM
A reputation for good and reliable service can open doors to new opportunities. Quality control, fast turnaround, lean and green machining and custom craftsmanship are all key ingredients.
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