2012 WOOD 100 Strategies for Success: Firms Surviving & Thriving

By Karen Koenig | Posted: 09/07/2012 11:45AM


WOOD 100 North American woodworking industry firms that are succeeding are best described by two words: “flexible” and “resilient.”  Hard hit by not only the economy but by low-cost imports, these firms are doing whatever it takes to not only survive, but succeed.

This is the third year in which we expanded the parameters of the WOOD 100 to not only recognize sales growth, but also to pay tribute to companies that have grown better. Their achievements are detailed in the story links below.

No One-Fits-All Solution

What works for one wood products manufacturer may not work for another. However, many of the strategies shared by this year’s participants can be adapted to suit the production and marketing demands faced by firms in all segments of the wood products marketplace. Here are a few of the ideas:

WOOD 100

Links to 2012 WOOD 100:
Strategies for Success stories

Marketing Initiatives

Go-to-Market Strategies

Business Strategies

Productivity Enhancements

Technology Integration

Product Innovations

Customer Service

• Go beyond traditional marketing methods. WOOD 100 participants listed consumer-based contests, social media and apps among the go-to-market strategies used.

• Expand your focus. A number of companies not only developed products to enhance existing lines, but found new niche markets after expanding their production capabilities.

• Companies continue to focus on lean and green. Lean manufacturing and technology improvements enabled a number of WOOD 100 — large and small — to constrain their costs while improving turnaround time.

• Employees play a critical role in a company’s success. Methods in place for obtaining and retaining this “valuable asset” were provided.

• Customer service is also a priority. It’s what many say sets their companies apart from competitors and builds solid client relationships.

More WOOD 100 ideas will be detailed in an upcoming webcast on Nov. 14. Register at WoodworkingNetwork.com/webcasts.


About the Author

Karen M. Koenig

Karen M. Koenig has more than 25 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As Editor-in-Chief of Woodworking Network magazine (formerly Wood & Wood Products), Karen’s primary responsibilities include spearheading the writing, editing and coordinating of the editorial content of the publication, along with the Red Book resource guide and the Red Book online source and supply directory (RedBookOnline.com). She is also a frequent contributor to other Woodworking Network online and print media. She can be reached at kkoenig@woodworkingnetwork.com or Google+.

Comments (1) Leave a comment 

e-Mail (required)


characters left

Joseph Smith    
Saint-Lambert  |  September, 13, 2012 at 05:39 AM

I like the design of your website. Congratulations!


Search our database for woodworking equipment, supplies and services:

Select a category:

Feedback Form
Feedback Form