REBRANDING, AS A GO-TO-MARKET STRATEGY

, helps companies to reach new and existing target audiences. This was evident with Holland, MI-based home organization supplier The Stow Co., which recently changed its name from The Windquest Cos.
 
"The [Stow Co.] name brings clarity, both within our organization and externally," said Eric Wolf, CEO. "It's very specific to our identity. It defines what we help people do: Put things in order."

Stow reaches customers through multiple brands: ORG - consulting, design and installation services sold by authorized dealers; Easy Track - closet organizer kits for the DIY market; EasyClosets.com - an online DIY consumer portal; and ProClosets.com — custom products sold to builders and remodelers.

The Stow Co. was featured in last year's WOOD 100, an annual showcase of the industry's most innovative firms. Inclusion in the WOOD 100 list celebrates those companies who have pushed the envelope in manufacturing, management and marketing practices.

You can read profiles of the wood manufacturing industry's leading firms in 2010 WOOD 100 edition>>

You can see your firm profiled at no cost in the 22nd annual WOOD 100 by submitting this form for consideration. 

1.) Profile your business specialty and size.
2.) List your top challenges or opportunities.
3.) Tell steps taken to succeed in market, management or production.
 
Firms selected for inclusion will be:

• Positioned as an industry leader to peers and analysts
• Honored at live events
• Profiled in September Wood & Wood Products magazine
• Featured on  Woodworking Network.com
  
• Receive priority invitations for panels and live events

Each year since 1990, W&WP has paid tribute to woodworking's successful stars. Make this your chance to be among seen among the most innovative wood manufacturing industry companies.

The deadline to enter the 2011 WOOD 100 Report is July 1, 2011. Entry forms are available through this link.

Be recognized in the 2011 edition of the WOOD 100.
Share your firm's best practices in wood industry manufacturing, marketing and business operations.

To submit photos for possible inclusion in the article,
please email them to Editor Karen Koenig at [email protected].