Premier EuroCase made history earlier this year, becoming one of the first North American wood products manufacturers to utilize a laser edgebander in a high-production environment.
The company installed the Homag laserTec on Sept. 19. Premier EuroCase Owner and President Andy Wilzoch says the seamless edge produced by the laser edgebander gives the store fixture manufacturer a competitive edge, plus opens opportunities for business in new markets.
Premier EuroCase has evolved greatly since its founding in 1987 as a producer of flat panel frameless casegoods. Now a full service panel processor and “premier” supplier of fully integrated store fixtures, its customer base includes Walgreens, Sports Authority and Famous Footwear.
Not content to rest on its laurels, Wilzoch says the company is constantly working to develop new products for the benefit of existing and new clients.
“Before purchasing a machine, I look at not only what it can do for me now, but also [the added capabilities] and opportunities it offers for us and for our customers,” he says.
Wilzoch adds, “The task to implement constant ‘process upgrades’ is a great job. I get my tech-fix and get to engineer the processes.”
Wilzoch says he considers the laserTec a process upgrade over the company’s standard edgebanders because of the absence of a glue line. With this machine, a laser is used to activate the polymer layer on the edgebanding material, producing a stronger bond with increased heat and moisture resistance. Premier is using edgebanding material from Rehau.
With additional opportunities open, “The Homag laserTec will be the focus of a new offering from Premier EuroCase which will be marketed as ‘Elements by Premier’. This will be one of our most ambitious projects since the short cycle melamine press [installed]in 2004.”
According to Wilzoch, the new product offering coordinates with upgrades by sister firm Roücke Inc. Established in 2004, Roücke specializes in the production of thermofused melamine and high pressure laminated panels, which it sells to Premier EuroCase and other panel processors.
Roücke recently expanded its offerings to include new melamine colors and highly textured deep grain plates. The acquisition of a Burkle PUR laminating line expands the company’s capabilities to include the lamination of piano finish high-gloss acrylic panels.