Maui Closet Diversifies Business, Grows 12%

By Karen Koenig | Posted: 11/04/2012 10:00AM



WOOD 100 Webcast

Free Webcast: November 14, 2012. A panel features the best and the brightest of woodworking managers from all walks of the industry.

Read about more WOOD 100 Companies


The Maui Closet Co., Kahului, Maui, HI - Diversification has helped this organizational products manufacturer — serving the closet, wall bed, garage, office, home and commercial markets — grow its sales 12.2% in 2011.

The Maui Closet Co. was among the wood products manufacturers highlighted  in the 2012 WOOD 100 and featured in the September issue of Wood & Wood Products.

In commenting on The Maui Closet Co.'s success, President Debra Finkiewicz also notes that while increased marketing and customer contact has had an impact on the company’s profit margins, “We [also] have cut cost by keeping track of pricing and material, and working with suppliers for pricing of alternatives.”

 In business since 1993, The Maui Closet Co. is no stranger to success. The company is a past participant of the WOOD 100, and also a multiple nominee of the Mayor’s Small Business Awards.

Read more about the 2012 WOOD 100 companies and their strategies for success.

Links to 2012 WOOD 100: Strategies for Success stories

Wood 100: Main Page

Marketing Initiatives

Go-to-Market Strategies

Business Strategies

Productivity Enhancements

Technology Integration

Product Innovations

Customer Service


About the Author

Karen M. Koenig

Karen M. Koenig has more than 25 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As Editor-in-Chief of Woodworking Network magazine (formerly Wood & Wood Products), Karen’s primary responsibilities include spearheading the writing, editing and coordinating of the editorial content of the publication, along with the Red Book resource guide and the Red Book online source and supply directory ( She is also a frequent contributor to other Woodworking Network online and print media. She can be reached at or Google+.

Comments (0) Leave a comment 

e-Mail (required)


characters left


Search our database for woodworking equipment, supplies and services:

Select a category:

Feedback Form
Feedback Form