By Rich Christianson | 04/25/2012 11:18:00 AM
"New IKEA Uppleva Is A SNAP To Assemble!" is the title of this video recently aired on Late Night with Conan O'Brien. The spoof of IKEA's commercial promoting its all-in-one TV cabinet system shows that it is anything but.
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The original IKEA Uppleva video
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ABOUT THE AUTHOR: Rich Christianson
Rich Christianson is Associate Publisher and Editor at Large of Woodworking Network. During his 25+ years covering the wood products industry, Rich has toured hundreds of manufacturing plants throughout North America, Europe and Asia. His reporting has covered everything from the state of the industry and impact of wood imports to technology and environmental issues. In his current capacity he is responsible for editing the daily Woodworking Network Update newsletter and coordinating events including the annual Cabinets & Closets Conference & Expo and Canada’s biennial Woodworking Machinery & Supply Expo.
Read more of Rich Christianson's blogs.
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