Green Woodworking

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2011 WOOD 100: Marketing Initiatives

Updated: 09/01/2011 3:59:00 PM
The sky’s the limit for innovative woodworking firms when it comes to their development and implementation of marketing strategies to grow their businesses. Whether it’s by relying on social media and the internet for promotion and sales, creating or expanding product lines, or taking the uncommon position of selling machining and millwork capabilities to competitors, the companies in this year’s WOOD 100 have all demonstrated the initiative it takes to successfully market and make sales — and get the job done.
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2011 WOOD 100: Go To Market

Updated: 09/01/2011 3:55:00 PM
Successful strategists are those that use innovative ways to engage the consumer. New apps, touchscreens, mobile showrooms help these companies stand out from the competition.
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2011 WOOD 100: Business Strategies A

Updated: 09/01/2011 3:50:00 PM
The art of negotiation — whether it concerns product and/or material costing, labor issues or some other component — has become an all too important technique in doing business. But if done correctly, the successful strategy, like a jigsaw puzzle, will have all the pieces fitting into place.
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2011 WOOD 100: Business Strategies C

Updated: 09/01/2011 3:42:00 PM
Making a case for success: This involves networking, developing relationships and a willingness to diversify into new products or niche markets — while keeping a tight reign on costs.
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2011 WOOD 100: Productivity Enhanced

Updated: 09/01/2011 3:37:00 PM
Lean manufacturing: it takes more than machines to drive the productivity increases achievable at woodworking plants of all sizes. It takes a dedicated and skilled workforce, a mindset for quality and continuous improvement, and the willingness remove waste from throughout the manufacturing process.
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2011 Wood 100 Technology Integration A

Updated: 09/01/2011 3:31:00 PM
Maximizing capabilities through the use of technology integration, is helping spur wood products manufacturers to new levels of productivity and flexibility in the workplace.
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2011 WOOD 100: Technology Integration B

Updated: 09/01/2011 3:24:00 PM
Investments in new machines and software — and in the employees who use them — are helping to open the doors to new product developments and market opportunities in both the solid wood and panel processing arenas.
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