Green Conference Attracts Wood Industry Leaders

Posted: 03/06/2011 2:00AM


Note: Discount registration for the 3rd Dollars & Sense of Going Green Conference, March 17-18 in Indianapolis, ends Friday, March 11. REGISTER NOW

INDIANAPOLIS -- Corey Brinkema, president of the Forest Stewardship Council and Rick Cantrell, vice president and COO of the Sustainable Forestry Initiative, are among the presenters scheduled to speak at the 3rd Dollars & Sense of Going Green Conference, March 17-18. 

In all, the program will feature 19 presenters, including executives of the Business and Institutional Furniture Manufacturers Association, American Home Furnishings Alliance, National Hardwood Lumber Association and Composite Panel Association, plus sustainability leaders of Century Furniture, Kimball Office and the Rainforest Alliance. The program also includes a special St. Patrick's Day "Green Networking Reception" with tabletop displays and concludes with optional plant tours of Thiesing Veneer and G.R. Wood.

Attendees can expect timely updates and and opportunity to gain fresh insights into wood certification and chain of custody, the Lacey Act, the new federal formaldehyde rule and more.

Organized by the Purdue University Department of Forestry and Natural Resources and Wood & Wood Products, the Green Conference will be held at the Marriott East in Indianapolis.  

The program is sponsored by the Wood Education Resource CenterFranklin International and 3A Composites. It has the cooperative support of 20 wood industry associations and organizations, including:

American Hardwood Export Council
American Home Furnishings Alliance
Appalachian Hardwood Manufacturers Inc.
Architectural Woodwork Institute
Association of Retail Environments
Association of Woodworking & Furnishings Suppliers
Business & Institutional Furniture Manufacturers Assn.
Composite Panel Assn.
Hardwood Manufacturers Assn.
Hardwood Plywood & Veneer Assn.
Hardwood Review Weekly
Hardwood Tree Improvement and Regeneration Center
Indiana State Dept. of Agriculture
Indiana Dept. of Natural Resources
Indiana Hardwood Lumbermen's Assn.
International Wood Products Assn.
National Hardwood Lumber Assn.
National Wood Flooring Assn.
Window & Door Manufacturers Assn.
Wood Component Manufacturers Assn.

3rd Dollars & Sense of Going Green Schedule

Thursday, March 17, 2011

Sustainable Wood Procurement Session

8:00 - 8:15 AM
Welcome & Overview

8:15 - 8:30 AM
Session Moderator Comments
Ray Moistner, Executive Director, Indiana Hardwood Lumbermen's Association

8:30 - 9:30 AM
World Wood Market Overview: Around the Globe perspective on raw material (wood) markets, certification and sustainability, Life Cycle Analysis (LCA) on hardwood lumber, EU "illegal timber law" and implications for non-certified U.S. hardwoods
Michael Snow, Executive Director, American Hardwood Export Council

9:30 - 10:15 AM
How to Demonstrate Due Care ( Lacey Act) & Establish a Responsible Sourcing Program
Keri Hess, Smart Source US, Rainforest Alliance

10:15 - 10:30 AM

10:30 - 11:15 AM
Case Study: A Journey to Responsible Purchasing
Roger Jones, VP - Global Logistics, Century Furniture

11:15 - 12:00 PM
Using Carbon Sequestration in Wood as a Marketing Tool
Margaret Fisher, Marketing Director, Lange Brothers Woodwork Co. Inc.

12:00 - 1:00 PM

Wood Certification Session
Panel with Presentations

1:00 - 1:15 PM
Session Moderator Comments
Mark Barford, Executive Director, National Hardwood Lumber Assocation

1:15 - 1:35 PM
Forest Stewardship Council (FSC)
Corey Brinkema, President FSC

1:35 - 1:55 PM
Sustainable Forestry Initiative (SFI)
Rick Cantrell, Vice President & COO, SFI

1:55 - 2:15 PM
Pan-European Forestry Certification (PEFC)
Bob Simpson, SVP Forestry Program, American Forest Foundation

2:15 - 2:35 PM
Case Study: Indiana State Forest's Certification Experience
Carl Hauser, Director of Certification Program, Indiana State Department of Agrictulture

2:35 - 3:15 PM
Panel / Audience Q&A

3:15 - 3:30 PM

3:30 - 4:15 PM
FSC Chain of Custody / Group Certification Updates
Dr. Wolfram Pinker, Partner, American Green Business LLC

4:15 - 5:00 PM
Development of a Corporate Sponsored Group Certification Program for Landowners with Comments on Development of Markets for Certified Wood
Paul Davis and Richard (Rene) Taylor, Columbia Forest Products

5:00 - 7:30 PM

FRIDAY, MARCH 18, 2011
8:00 - 8:15
Session Moderator Comments
Kip Howlett, President, Hardwood Plywood & Veneer Association

8:15 - 8:55 AM
Update: CARB and National Formaldehyde Rule
Gary Heroux, VP of Product Acceptance, Composite Panel Association

Association "Green" Program Update Session

8:55 - 9:15 AM
BIFMA level Sustainability Standard
Tom Reardon, Executive Director, Business and Institutional Furniture Manufacturers Association

9:15 - 9:35 AM
Bill Perdue, VP of Regulatory Affairs, American Home Furnishings Alliance

9:35 - 9:55 AM
CPA's Environmental Certification Program
Gary Heroux, VP of Product Acceptance, Composite Panel Assn.

9:55 - 10:15 AM
Panel/ Audience Q&A

10:15 - 10:30 AM

10:30 - 11:15 AM
Case Study: Sustainability as a Component to Business Growth
Steve Brewster, Director of Social Responsibility/Sustainability, Kimball Office

11:15 AM - 11:45 AM
Urban Forests: The Next Generation of Certified Wood?
Jessica Simons, Natural Resources Specialist, Southeast Michigan Resource Conservation & Development Council

11:45-1:00 PM

1:00 - 4:00 PM
Optional Plant Tours: Thiesing Veneer & G.R. Wood

Visit Thiesing Veneer, a family-owned flat and half-round fine face veneer slicing operation. Only about 30 of these operations exist in North America. In addition to slicing equipment, the plant has cooking vats, driers and clipping lines. A circle sawmill is used to flitch logs.

Visit G.R. Wood, a sales and marketing operation with both international and domestic sales. The tour will showcase selected species and quality levels of hardwood veneer.

Registration & More Info

For full details, registration pricing, updates and online registration, visit

Rooms are available for $94 per night plus tax at the Marriott East and includes free guest room Wi-Fi and free parking. Reserve your room at or phone (317) 352-1231 and mention Green Conference.

For additional inquiries, including table top display and sponsorship opportunities, contact Prof. Dan Cassens of Purdue University at (765) 494-3644, or Rich Christianson, associate publisher of Wood & Wood Products, at (847) 415-8024,



Comments (0) Leave a comment 

e-Mail (required)


characters left


Search our database for woodworking equipment, supplies and services:

Select a category:

Feedback Form
Feedback Form