Submissions are now being accepted for the 23rd annual WOOD 100, our exclusive program that details the manufacturing, marketing, business and other strategies that have helped wood products companies to not only survive, but thrive in these challenging economic times.
Last year, we shared how a number of companies saved money, improved turnaround time and quality through the use of lean manufacturing in their plants. Others grew business by diversifying into new niches, growing existing product lines and even marketing their production capabilities to competitors. And speaking of marketing, it was amazing to see how many woodworking companies looked beyond the traditional methods by using social media, apps — and even float building — to promote their company’s brand and skills.
Promotion opportunities abound for innovative woodworkers, including high-profile stagings such as HGTV Dream Homes or the 2012 Vision House at Disney World’s Epcot Center, which features Armstrong’s green cabinetry and flooring products. Armstrong details its green and lean strategies in the May issue of Wood & Wood Products.
What practices are in place at your secondary wood products manufacturing firm to help it grow? Take advantage of this opportunity to promote your company’s products and abilities to customers, peers and analysts, by clicking on the WOOD 100 button at WoodworkingNetwork.com, or by clicking here and going directly to the WOOD 100 form.
Promoting the Industry, Promoting Ourselves: Vance Turns 75
Wood & Wood Products has been reporting on the success strategies, technology and environmental trends and news of the wood industry for more than a century. With roots tracing back to 1896, Wood & Wood Products developed from the merger of Wood magazine, founded in 1946 by Herbert Vance, and Wood Products magazine, which Vance Publishing Corporation acquired in 1951.
Vance itself has a long history as a leader in business media. This year, the privately-held, family-led company celebrates 75 years in business, serving the woodworking, home storage, agribusiness and beauty industries. William C. Vance, Herbert’s son, is chairman of the financially-solid corporation.
A strategy of its success has been Vance’s ability to adapt with the times. Offering more than publications, Vance has made investments to ensure that the content offered by Wood & Wood Products,sister publications Custom Woodworking Business (CWB) and Closets, and its other brands, is available through a variety of media platforms. The corporation’s efforts in providing targeted information, social networking and other opportunities for idea exchanges highlights Vance’s commitment and dedication in helping the industries it serves to grow.
Helping the wood industry to grow is also a strategy for our success.
Karen M. Koenig has more than 25 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As Editor-in-Chief of Wood & Wood Products, Karen’s primary responsibilities include spearheading the writing, editing and coordinating of the editorial content of the publication, along with the Red Book resource guide and the Red Book online source and supply directory (
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